SponsorsOne And Volunteer Botanicals Enter Into Collaboration To Develop Proprietary Brand Of Beauty And Wellness CBG Products
ACCESSWIRE May 18, 2020
Industry Reports Project Wellness And Beauty Market To Reach $23.7 Billion By 2023*
WATERLOO, ON / ACCESSWIRE / May 18, 2020 / SponsorsOne Inc., (CSE:SPO)(5SO.F)(OTC PINK:SPONF) A company that utilizes its proprietary platform that combines digital marketing, wholesale and retail distribution, branding and operational & funding capital, giving it a competitive first-mover advantage in rapidly building, launching and selling proprietary brands focused in the craft Alcohol, Functional Beverage and Cannabis Sectors, today announced that It has entered into a collaboration with Volunteer Botanicals, LLC, a Tennessee-based company focused on delivering fully customized, botanical-based products for product creators and medical practitioners, to create a proprietary new branded line of products for the company.”
A company that utilizes its proprietary platform that combines digital marketing, wholesale and retail distribution, branding and operational & funding capital, giving it a competitive first-mover advantage in rapidly building, launching and selling proprietary brands focused in the craft Alcohol, Functional Beverage and Cannabis Sectors, today announced that It has entered into a collaboration with Volunteer Botanicals, LLC, a Tennessee-based company focused on delivering fully customized, botanical-based products for product creators and medical practitioners, to create a proprietary new branded line of products for the company.
Volunteer is also the source for the two recently introduced products, namely a line of flavored, chewable tablets delivering a 20mg dose of CBG and a CBG sublingual dissolving tablet that delivers 10mg in a very small 6mm size. These products are marketed under the marketing management agreement with GO Nutraceutical’s branded line of “Cannabis 2.0” products.
This new line is the company’s entrance into beauty markets – “Where Wellness meets Beauty”. SPO will create a new proprietary brand under a wholly-owned subsidiary to market the as of yet unnamed brand, utilizing the formulations delivered by Volunteer.
The company has charged Charles Harbison to oversee this subsidiary. He is a full-time employee of the company and is its Executive in charge of Brand Management. He previously launched his own luxury brand HARBISON, which, since its launch, garnered the attention of the fashion world including iconic public figures, celebrity stylists, power influencers, and editors. He dressed luminaries like Beyonce and Michelle Obama in his designs. Both his collection and his creative talent have been featured across major fashion media outlets including Vogue, Harper’s Bazaar, WWD, Refinery 29, and Elle. Harbison has also consulted for a range of top brands including Emanuel Ungaro, Michael Kors, Cult Gaia, and Nicholas the Label.
Mr. Harbison said: “Through my long-standing career in building fashion brands both domestically and internationally, I have found customers today are most excited about the infusion of health, wellness, and eco-responsibility into the beauty and fashion sectors. We will build a beauty product assortment that reflects this current sentiment, aligning the health intentions of today’s customer with the naturally derived healing nature of CBG and the culturally relevant, globally inclusive branding of today.”
Myles Bartholomew, CEO of SponsorsOne, added: “The beauty and wellness markets require a different marketing technique than the CBD markets. We needed someone with an impeccable track record and the specific experience in the beauty and fashion markets to take the lead on our new brand. We were extremely lucky to have Charles overseeing this foray into the beauty and wellness markets. Consumer acceptance of the infusion markets is growing rapidly we are moving expeditiously to build a really great brand during this window of opportunity. We want to be standing there owning a really terrific brand that will generate revenues for the company in this rapidly expanding market and create a very successful brand that could become a target for acquisition, further enhancing our shareholder’s ROI.”
About Volunteer Botanicals, LLC.
Volunteer Botanicals is paving the way for an entirely new system of delivering cannabinoids and terpenes to the body through their patent-pending, cutting-edge conversion process called the Lipid Neutralization System (LNS). Converting cannabis extracts into new, more dynamic mediums allows for collaboration with product creators looking to gain an edge by providing new ways that cannabinoids can interact with the body. Offering mediums like pharmaceutical-grade Flowable Powders, Water-Soluble Powders, Water-based Microemulsions, and Alcohol-based Microemulsions, Volunteer Botanicals will work directly with GO Nutraceutical and SponsorsOne crafting custom formulas to meet the specific needs of each product offering from ingestibles to topicals to raw ingredients. Volunteer Botanicals is an intermediate manufacturer of the highest quality ingredients required for the best formulations. Volunteer Botanicals believes that cannabinoids and terpenes will play a substantial role in functional supplements, pharmaceutical formulations, and various food and beverages. To learn more, please visit www.volunteerbotanicals.com